BRONZE
Visual Identity project for Acher Stadt Palast
Visual Identity and Campaign Design
Von Valeriia Kapustina
Aufgabe
This project focused on developing a visual identity for Acher Stadt Palast, a theatre chosen as a personal case study. The aim of this campaign is to reframe the traditional image of a theatre in a contemporary and engaging way. One of the main goals of the campaign is to attract younger audience and present the theatre as an accessible and emotionally expressive form of art. The visual identity is based on the expressive power of theatrical language.
Umsetzung
This project brings emotional depth to typography, making letters speak and capture the viewer’s attention. Each form conveys a distinct emotion, setting the tone and transforming the composition into a visual story. By treating typography as a living, expressive being, the final artwork turns communication into an emotional experience, one that resonates beyond words. In the end, this campaign interprets theatre as a fresh and non-traditional cultural experience, bringing together art and visual design through raw human emotions.
This project is following the permaculture principle “Use creativity for change.” It explores how design can act as a transformative tool, it doesn't just communicate, but it connects on much deeper level. Through emotional typography, the work translates feeling into a visual language that goes beyond words. Even without reading the text, the viewer can intuitively sense the emotion carried in each form. This universality turns typography into a shared experience, uniting people through empathy and mutual feelings. In this way, the creativity is used as a tool of change and unity, connecting people through shared emotion and universal understanding
Einreicherin
Valeriia Kapustina
Hochschule
Hochschule Rhein Waal
Dozent
Prof. Nicolas Markwald
Kategorie
Identität / Branding Talents
DDC AWARD
Bronze