Bronze
Ariel – The Art of Laundry
Von Landor Hamburg
Aufgabe
To celebrate 50 years of innovation at Ariel, we decided to honour the craft and creativity of the people behind the product. As a gift, we created an artistic poster set inspired by Ariel’s key benefits, and used the product itself as the printing medium.




Umsetzung
The posters were sealed inside custom detergent bags and sent to team members and internal stakeholders. Our way of saying thank you, inspiring the internal culture, and kicking off the next 50 years of innovation.
Agentur
Landor Hamburg
Auftraggeber
Procter & Gamble
Kategorie / Award
Campaign / Bronze
Executive Creative Director
Markus Blankenburg
Senior Designer
Jack Osborn
Senior Production Manager
Nils Schierkolk
Druckerei
Studio Akkord
Druck
Christopher Gundermann
Brand Director
Global Fabric Care
Mark Christenson