Bronze

Ariel – The Art of Laundry

Von Landor Hamburg

Aufgabe

To celebrate 50 years of innovation at Ariel, we decided to honour the craft and creativity of the people behind the product. As a gift, we created an artistic poster set inspired by Ariel’s key beneﬁts, and used the product itself as the printing medium.

Umsetzung

The posters were sealed inside custom detergent bags and sent to team members and internal stakeholders. Our way of saying thank you, inspiring the internal culture, and kicking off the next 50 years of innovation.

Agentur

Landor Hamburg

Auftraggeber

Procter & Gamble

Kategorie / Award

Campaign / Bronze

Executive Creative Director
Markus Blankenburg
Senior Designer
Jack Osborn
Senior Production Manager
Nils Schierkolk
Druckerei
Studio Akkord
Druck
Christopher Gundermann

Brand Director
Global Fabric Care
Mark Christenson