Brute - crafted by the elements
Von Landor Hamburg
Driven by data, designed by nature. Stormy, rainy, unpredictable. Hamburg must be the last region on earth to produce wine. So how do you market a wine grown in such an inhospitable place? The brutal Hanseatic weather shapes the wine. So we used it to shape the brand.
To create a fully weather-powered brand experience, we built an algorithm that captures the Hamburg weather and generates packaging that reflects the brutal conditions of each vintage. So as our wine evolves with the climate, so does our brand.
GmbH & Co. KG
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Nina Puri| Text, Konzeption & Creative Direction